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                          Destination NSW

                          11 October 2011

                          Welcome to Destination NSW

                          Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

                          Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

                          This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


                          Latest News

                          NSW LAUNCHES ‘FEEL NEW’ TOURISM CAMPAIGN
                          24 October 2021

                          NSW’s new tourism campaign is an open invitation to all to come and feel new in NSW and be transformed by the myriad of energising benefits the state offers visitors.

                          NSW GOVERNMENT LAUNCHES NEW TOURISM CAMPAIGN TO MAKE US FEEL NEW
                          24 October 2021

                          New tourism campaign positions NSW as a destination capable of re-energising and reawakening.

                          Opera House lights up as NSW sails past vaccination milestone
                          18 October 2021

                          The Sydney Opera House will be the backdrop for a special tribute to frontline workers and those who have been vaccinated as NSW passes the 80 per cent double vaccination milestone.

                          Premier Dominic Perrottet said images would be projected onto the sails of the famous landmark, to celebrate the efforts of so many throughout the pandemic, enabling NSW to lead the country in the vaccination stakes and reopen ahead of schedule.

                          NSW FLYING TOWARDS 80 PER CENT DOUBLE DOSE TARGET
                          15 October 2021

                          The State’s rapid rate of second dose vaccinations means that next Monday, 18 October is firming as the day that the Reopening NSW Roadmap’s 80 per cent settings will come into effect for those who are fully vaccinated.

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